Abstract
- Apple is reportedly contemplating elevating the costs of its iPhone 17 collection, anticipated to launch this fall.
- The corporate is anxious that if it raises costs it could possibly be considered as being associated to tariffs, and an affront to the Trump Administration.
- Apple is reportedly planning to pin any potential value will increase on “new options and design adjustments” quite than tariffs. Nonetheless, tariffs should still play a task.
Should you’re contemplating buying an iPhone 17 when it launches later this 12 months, be ready for it to doubtlessly value greater than you count on, and never simply due to tariffs.
In line with the Wall Street Journal (WSJ), Apple is considering elevating the worth of its iPhone 17 fashions, anticipated to launch this fall. The reason being reportedly because of “new options and design adjustments” as an alternative of the Trump Administration’s tariffs on items from China, the place many iPhones are nonetheless manufactured.
Whereas tariffs should still play a task within the elevated value of an iPhone, Apple is reportedly involved that any potential value improve on the iPhone 17 fashions could possibly be seen as being associated to tariffs, and an affront to the Trump Administration. That is why Apple may play into the “new options and design adjustments” coming this 12 months as the explanation for the worth adjustments — not Trump’s tariff and commerce agenda.

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How a lot might the iPhone 17 go up by?
Apple might determine to maintain costs the identical
Pocket-lint / Apple
The WSJ’s report would not present specifics about how a lot the price of the iPhone may improve. At the moment, the iPhone 16 begins at $799, the iPhone 16 Professional at $1,000, and the iPhone 16 Professional Max at $1,200. If Apple decides to implement any value adjustments, it might want to tread fastidiously to keep away from irritating customers an excessive amount of.
Whereas Apple reportedly needs to justify its value will increase with new options and designs, tariffs should still play a task…
Whereas Apple reportedly needs to justify its value will increase with new options and designs, tariffs should still play a task, however the state of affairs stays unstable. Not too long ago, the US and China agreed to droop most tariffs imposed on one another whereas they bear commerce talks. Which means the Trump Administration’s reciprocal tariff on China, set at 125 %, will quickly lower to 10 %. There may be nonetheless an extra 20 % tariff imposed by the US on China earlier this 12 months, citing issues over fentanyl getting into the nation from China. That makes the overall US tariff on imported items from China 30 % on the time of writing.
When the iPhone 17 collection launches this fall (presumably in September), who is aware of what the commerce state of affairs shall be like, because it’s continually altering, so it is laborious to guage it primarily based on that. Theoretically, if Apple raises the worth of every mannequin by $50, I might see folks being upset, however not too outraged. Nonetheless, any improve over $100 and within the $200 vary, I might see angering lots of people, and rightfully so.
Apple is simply contemplating the transfer, so it might find yourself deciding to take care of the established order for costs this 12 months…
By way of what to anticipate from the iPhone 17 collection, Apple is anticipated to launch a brand new ”
iPhone 17 Air
” mannequin, which is alleged to be an ultra-slim smartphone from the corporate, just like what Samsung is doing with the
Galaxy S25 Edge
. The iPhone 17 Air is rumored to exchange the Plus mannequin in Apple’s iPhone lineup, and measure round 5.5mm thick, the thinnest iPhone ever.
The
iPhone 17 Pro
is rumored to be present process a beauty change, that includes a brand new digicam bar design harking back to the Google Pixel collection. The iPhone 17 Professional can be rumored to be getting a digicam improve, with the power to
shoot in 8K
, and a
RAM upgrade
. Whether or not these adjustments, or any yet-to-be-announced shock alterations, shall be sufficient to persuade folks to pay extra for the iPhone stays to be seen.
Apple is simply contemplating the transfer, so it might find yourself deciding to take care of the established order for costs this 12 months, maybe saving any value will increase for its ”
product renaissance
” in 2027.

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