Drake Simply Gave Bitcoin Its Greatest Pop Tradition Second But

Bitcoin simply obtained its greatest shoutout in popular culture but — from Drake.

In a shock drop on the night time of July 4th, the hip-hop titan unleashed his newest monitor, “What Did I Miss.” Extra than simply one other reflective banger, the Canadian famous person’s new tune injects Bitcoin, the world’s most well-known cryptocurrency, straight into the mainstream cultural dialog, sixteen years after its inception.

The monitor, which premiered throughout a YouTube stream titled “ICEMAN EPISODE ONE” the place Drake performs a employee on his lunch break, delves into the uncooked feelings of betrayal. Within the aftermath of his seismic 2024 feud with Kendrick Lamar, a rivalry that gripped the world, Drake turns his consideration to these he as soon as thought-about allies. He likens their shifting loyalties to the unpredictable volatility of Bitcoin, giving the digital asset an surprising, high-profile shoutout.

The tune’s refrain instantly units the stage for Drake’s disillusionment:

“Final time I appeared to my proper, you n****s was standing beside me.
How can some folks I like grasp round pussies who strive me? Let’s go.
What did I miss?”

It’s within the first verse, nonetheless, that Drake explicitly attracts the parallel to Bitcoin, utilizing its notorious value swings for example the sudden turns of his former mates. One second they’re with him, the following they’re in opposition to him, a stark reflection of Bitcoin’s rollercoaster trajectory.

The pivotal traces learn:

“You switched on the blokes and supported a hater, let’s go.
What’s the getback for niggas? It’s TBD.
I have a look at this shit like a BTC.
Could possibly be down this week, then I’m up subsequent week.”

DRAKE
“WHAT DID I MISS?”pic.twitter.com/MCSd6NxucZ

— Complicated Music (@ComplexMusic) July 5, 2025

This isn’t Drake’s first dance with Bitcoin, though his relationship with the cryptocurrency has been extra about high-stakes playing than long-term funding. Whereas his private BTC holdings stay unconfirmed, Drake has a well-documented historical past of creating large Bitcoin wagers on main sporting occasions. In 2024 alone, he lost over $1 million in BTC after two ill-fated bets on the NBA Finals and Stanley Cup Finals. He famously backed the Dallas Mavericks for the NBA title and the Edmonton Oilers for the NHL’s Stanley Cup, each of whom misplaced to the Boston Celtics and the Florida Panthers respectively.

Drake additionally maintains an endorsement take care of the crypto playing platform Stake, the place he often locations massive bets utilizing Bitcoin, additional cementing his direct ties to the digital asset.

“What Did I Miss?” serves as a potent reflection, with Drake confronting the shifting loyalties and betrayals he skilled following the extreme rap feud of 2024. He questions how people he as soon as championed via collaborations, excursions, and private connections in the end aligned themselves together with his adversaries. The repeated chorus, “What did I miss?”, powerfully conveys each his disbelief and a profound introspection, as he makes an attempt to understand when and why these relationships fractured.

Our Take

Drake doesn’t must say he’s a crypto influencer. His lyrics do the work. Bitcoin as betrayal. Crypto as chaos. A decentralized stand-in for loyalty misplaced and regained. It’s additionally a serious popular culture second for Bitcoin, which has lengthy sought mainstream validation past tech bros and Twitter charts. Now, it has one of many greatest rappers on this planet referencing it to elucidate his ache.

With one verse, Drake may need performed extra to make Bitcoin emotionally legible than most crypto CEOs have in years.