Sony is ending its PlayStation Stars loyalty program

Sony is opting out of its PlayStation Stars loyalty program. Beginning at the moment, you possibly can not join this system. For those who’re a member and cancel your membership, you will not have the ability to enroll once more.

Present members can nonetheless earn factors and digital collectibles and degree up their standing till July 23 at 9:59 PM ET. After that, all campaigns and rewards shall be kaput. This system shall be totally discontinued on November 2. However in case you preserve your membership till then, you possibly can nonetheless redeem your factors after that, offered they have not expired.

Sony launched PlayStation Stars in 2022. The corporate’s first loyalty program enables you to earn factors by taking part in video games and making purchases on the PlayStation Retailer. You’ll be able to redeem factors for gadgets like PSN pockets funds and choose retailer merchandise.

The corporate will now “refocus” its strategy to rewards. (How, we do not know.) “We wish to thank all of our gamers for supporting PlayStation Stars for the reason that launch in 2022,” Sony wrote on the PlayStation Weblog. “As we discover new methods to evolve our loyalty program efforts for the long run, we’ll proceed to rejoice all of our gamers via the varied neighborhood actions we have now deliberate.”