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What does Eddy Cue’s imaginative and prescient of an iPhone-free Apple future appear like?

Abstract

  • Eddy Cue claims that 10 years from now, generative AI might make the iPhone irrelevant.
  • The perfect system to exchange the iPhone could be a successor to the Imaginative and prescient Professional, which already demonstrates quite a lot of the identical energy and adaptability.
  • Then again, it may very well be that there isn’t any true alternative for the iPhone — it is simply going to evolve past recognition.

I would say it is humorous how offhand feedback can flip into information tales, however given the state of American politics, it is virtually par for the course. The most recent one within the tech world comes from Apple’s senior vp of providers, Eddy Cue, who — throughout a Google antitrust trial, of all issues — famous that “chances are you’ll not want an

iPhone
10 years from now.” He even hinted that the iPhone may ultimately go the way in which of the

iPod
, which was discontinued in 2022 regardless of as soon as being very important to Apple’s backside line.

What could be Cue be envisioning? And is it in any respect reasonable to place an iPhone-free future that near 2025? I do assume it is potential, however my very own expectation is that the iPhone will nonetheless be round in some type, even when it does not look something like an

iPhone 16
.

Apple iPhone 16 Professional

Apple’s iPhone 16 Professional line options a couple of notable upgrades over final yr’s iPhone 15 Professional, together with a devoted digital camera button, a brand new A18 Professional chip, an even bigger display, and several other AI-powered Apple Intelligence options.

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Filling in some lacking items

The gaps in Apple’s approach

Apple executive Eddy Cue.

Apple / Pocket-lint

Cue’s imaginative and prescient of the iPhone’s demise stems from the rising position of generative AI, in response to The Verge. He notes that it has the potential to reshape the tech business, a lot in the identical approach that different developments have seen companies rise and fall. Firms like HP, Solar, and Intel have been as soon as the invincible giants of Silicon Valley, in spite of everything. As of late, HP and Intel have loads of competitors, and Solar has lengthy since been absorbed by Oracle.

To interchange the iPhone, Apple Intelligence won’t solely must be higher than it’s now, however higher than some other generative AI product in the marketplace.

Apple ought to theoretically stay related due to

Apple Intelligence
, however there are not less than two main issues the corporate wants to beat. The primary is that, frankly, Apple Intelligence simply is not that helpful in the intervening time. I do generally make the most of Visible Intelligence, ChatGPT integration, and notification summaries, but even these may be questionable. The perfect use I’ve had for Picture Playground is making avatars for my household, and I do not use Writing Instruments or Genmoji in any respect.

To interchange the iPhone, Apple Intelligence won’t solely must be higher than it’s now, however higher than some other generative AI product in the marketplace. Most AI techniques are tied to the cloud, which makes them gradual, unusable with out the web, and liable to “hallucinations,” a euphemism for getting details incorrect. If I ask

ChatGPT
to plan a day in Austin for me, it is no large deal if it is inaccurate, since I can all the time flip to apps and web sites — with out apps or the net to fall again on, I’d find yourself going to Taco Bell for Tex-Mex meals, or driving I35 in rush hour visitors.

The second impediment is a few technique of serving up AI. Conceivably, Apple might try its personal model of the Star Trek-like

Humane AI Pin
, or the Rabbit r1 — however these merchandise have been abject failures, missing reliability, and providing only a fraction of the capabilities of a smartphone.

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Will anyone use Tesla’s robotaxis when they come to Austin? Probably not

The corporate has a number of severe obstacles in its approach, even when the tech is ideal.

The form of issues to come back?

The longer term is wearable… perhaps

A visionOS homescreen on the Apple Vision Pro.

Apple

Actually, I doubt that Cue had any particular alternative units in thoughts when he made his feedback. However there are merchandise in Apple’s lineup that might hypothetically change the iPhone sometime, if not of their present type.

The obvious selection is a follow-up to the

Vision Pro
. The present headset is simply too cumbersome, fragile, and costly to put on outdoors, nevertheless it’s arguably much more highly effective than an iPhone, with assist for each desktop-style productiveness apps and quite a lot of instruments, video games, and different experiences for AR and VR. Apple is reportedly engaged on

cheaper and more mobile AR glasses
, so it is not laborious to foresee a future by which we’re speaking to Apple Intelligence in our heads, asking for instructions on the street, or assist with a piece venture at dwelling. Ten years from now, show and processor know-how must be greater than able to dealing with this at an inexpensive value. Firms like Meta and Google have already demonstrated related prototype units.

The obvious selection is a follow-up to the Imaginative and prescient Professional.

A complicated Apple Watch is one other risk, however I would guess my cash towards it. Even with main technical achievements, it will be tough to run a strong AI mannequin fully in your wrist. You would, conceivably, enlarge the product into an Apple Cuff — which might look very futuristic — however you’d nonetheless have to unravel issues like significant show area, and the awkwardness of holding your arm up the whole time. I would not wish to watch YouTube movies on my wrist, a lot much less dictate an e mail or depend energy that approach. Even navigation can be superior on AR glasses, projecting onto your atmosphere as an alternative of displaying up on a tiny display.

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Does smart tech really add that much to your fitness regimen?

The total reply varies from individual to individual, however here is my gym-buff take.

Possibly the iPhone is right here to remain

However not as you realize it

An open silver Samsung Galaxy Z Fold 6 on a white table.

I am struggling to think about something apart from AR glasses that might fulfill the necessities of being as cellular and highly effective as an iPhone. In actual fact, I feel it is fully cheap to count on the iPhone to persist for one more decade — it is laborious to beat the idea of a pocket-sized pc that does not must be strapped to your physique.

I would like Apple to shock me with one thing I’ve by no means considered.

The right query, then, may very well be what iPhones will appear like a decade from now. Probably they will be just like Samsung’s

Galaxy Z Fold 6
, able to increasing right into a pill merely with much more superior options. Rollable OLED screens are already a actuality, so it is not laborious to image a foldable product that stuffs into your denims, however then snaps to iPad dimension with the press of a button. We even have clear OLED screens, too, so you may maintain your telephone over your atmosphere to be taught extra about a spot or object.

I would like Apple to shock me with one thing I’ve by no means considered, although. It is potential — it is not like most individuals in 1997 have been predicting one thing like the unique iPhone. Heck, in 1974, the unique Macintosh would’ve been a fantasy. Time has a approach of creating fools of us all.

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